Founded in 1951 by Bill Stevenson, Peter Taylor and John Ferguson, Stevenson & Taylor have been selling and servicing tractors and heavy machinery in Hawke's Bay for almost seven decades.
Over the subsequent 67 years the business has seen continued growth both in premises and plant size, customer base, and the breadth of sales and services on offer. Having recently passed into new ownership their focus has been on business improvement and how the business can better represent itself in the marketplace.
Stevenson & Taylor asked us to review current marketing practises and help market them moving forward. We interviewed key members of the team to gain understanding on how they viewed the brand. Following this we incorporated a positioning statement that reflected what the core of the business is; 'Keeping you going since 1951'. We then undertook a marketing audit to look at the full picture, and a full brand refresh. This included a new new website, an updated brand and collateral with a fresh new look and feel.
We designed and developed a website that connects with their internal sales tools, connecting to an online shop. Other new features included a 'for hire' section, a team page, new photography and copy to emphasise the high quality service and history of Stevenson & Taylor.
Take a look at the new Stevenson & Taylor website.
Following the launch of the website, we create promotional products which showcased the new brand, including the first of many A4 promotional printed brochures, and email newsletter, an Adwords campaign and various flyers. View their Spring Brochure or their email newsletter here.
"Stevenson and Taylor Ltd has been involved with No9 for the last 2 and a half years. Chris, Janya and the team are always helpful and are a delight to deal with. They have some highly skilled team members which has helped our business move ahead in the market. We sometimes run on very tight deadlines and No9 helps us get there. I would recommend them to anyone."
Robby Smith, SNT General Manager
Web Design & Development
HTML Email Signatures
A4 Promotional Brochure